The dip seth godin

03.08.2018 4 Comments

The Book in Three Sentences Winners quit the right stuff at the right time. It frees up your energy for the Dip. Actually, quitting as a short-term strategy is a bad idea.

The dip seth godin


When you're facing a Cul-de-Sac, what's your reason for sticking? The Dip is the long slog between starting and mastery. Have the guts to do one or the other. The harder it gets, the better chance you have of insulating yourself from the competition. Dips don't last quite as long when you whittle at them. Quit or be exceptional. It frees up your energy for the Dip. And most people do just that. That's because a dead end is keeping you from doing something else. Neither is making it as a singer or building a long-term relationship with someone you care about. And quit right now. No, they lean into the Dip. Quitting often, in fact. There's not a lot to say about the Cul-de-Sac except to realize that it exists and to embrace the fact that when you find one, you need to get off it, fast. Reactive quitting and serial quitting are the bane of those that strive and fail to get what they want. Seeing a Cliff coming far in advance isn't a sign of weakness. That's why they call those jobs dead-end jobs. There are two curves that define almost any type of situation facing you as you try to accomplish something. So, here's the nutshell of the book, in the book's own words. Over the next few days and weeks, the rapid learning you experience keeps you going. The very same pride that keeps someone in the same career years after it has become unattractive and no fun. I call this curve a Cliff--it's a situation where you can't quit until you fall off, and the whole thing falls apart. Never quit wetting your bed? You don't have the time or the passion or the resources to be the best in the world at both. You should quit if the project you're working on has a Dip that isn't worth the reward at the end.

The dip seth godin


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4 thoughts on “The dip seth godin”

  1. If it were just a presentation of facts, then a PDF flyer or a Web site would be sufficient to make the phone ring.

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