All American readers will find in it, one entry at a time, the story of their lives. We have an abundance of texts on vegans and veganism including works of advocacy, literary and popular fiction, film and television, and cookbooks, yet until now, there has been no study that examines the social and cultural discourses shaping our perceptions of veganism as an identity category and social practice. She examines the mainstream discourse surrounding and connecting animal rights to or omitting animal rights from veganism.
Read full review Selected pages. To really understand it, however, one must also know its cheeseburgers, its love songs, and its lawn ornaments. Her specific focus is on the construction and depiction of the vegan body--both male and female--as a contested site manifest in contemporary works of literature, popular cultural representations, advertising, and new media. Scholars, students, and researchers will find in it a valuable tool with which to fill in the gaps left by traditional history. We have an abundance of texts on vegans and veganism including works of advocacy, literary and popular fiction, film and television, and cookbooks, yet until now, there has been no study that examines the social and cultural discourses shaping our perceptions of veganism as an identity category and social practice. To understand it, one needs assistance. She examines the mainstream discourse surrounding and connecting animal rights to or omitting animal rights from veganism. What better serves veganism is exemplified by Wright's study: All American readers will find in it, one entry at a time, the story of their lives. Now that explanatory road map is provided in this Guide which charts the movements and people involved and provides a light at the end of the rainbow of dreams and expectations. The vegan body, says Wright, threatens the status quo in terms of what we eat, wear, and purchase--and also in how vegans choose not to participate in many aspects of the mechanisms undergirding mainstream culture. Ranging widely across contemporary American society and culture, Wright unpacks the loaded category of vegan identity. The thing that caught me completely off guard at the start, and still manages to confound and irritate! The range of subjects and diversity of opinions represented will make this an almost indispensable resource for humanities and popular culture scholars and enthusiasts alike. At the same time, Wright looks at critical animal studies, human-animal studies, posthumanism, and ecofeminism as theoretical frameworks that inform vegan studies even as they differ from it. Scheurer, President, American Culture Association "The popular culture of the United States is as free-wheeling and complex as the society it animates. The long-awaited Guide to the United States Popular Culture provides a single-volume guide to the landscape of everyday life in the United States. A discourse has emerged that seeks, among other things, to bully veganism out of existence as it is poised to alter the dominant cultural mindset or, conversely, to constitute the vegan body as an idealized paragon of health, beauty, and strength. With its nearly entries, it promises to be the most comprehensive single-volume source of information about popular culture.
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